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Our Strategy

GLOBAL STRATEGY


Our main goal is to position our wineries as the topmost luxury wineries from Chile and Argentina, based on the communication of the following values / image:

 

  • Most exclusive and distinct Terroirs from Chile
  • High detailed work in the vineyards and in all winemaking processes
  • High quality control, excellent raw materials / packaging
  • Outstanding customer service / Efficient logistics
  • Limited Production / High margins / Exclusivity
  • Excellent ratings / Rational Quality Endorsement
  • International Brand / Select Distribution

 


BRANDING STRATEGY:


The current price positioning of the brands reinforces our wineries’ brand image of High Quality, Limited Production and Exclusive Wines, leading the Chilean ultra premium category in price and ratings.

Brand portfolio:

  • Gandolini: To lead Chile’s ultra premium Cabernet Sauvignon category. To become an international benchmark brand.
  • Ventolera: To lead Chile’s Pinot Noir / Sauvignon Blanc and cool climate ultra premium category. To become the topmost
  • recognized wines from Leyda Valley.
  • von Siebenthal: To continue being the reference and leader of Carmenere and red Bordeaux ultra premium category.
  • Andes Plateau: To be a pionner and leader of Chile's high-end Cabernet-Sauvignon from high-altitude Andes mountains vineyards.
  • Cruzat: Being the reference in Argentinian high-quality sparkling wines
  • LTU:To be a reference in Uco Valley, Mendoza, Malbecs of family wineries with limited production
  • Noi: To be a reference in Salta, Andes high-altitude plateaux' Malbecs in Argentina


We choose brands that complement each other by never cannibalizing one other, and study the characteritics of each winery to determine a pertinent marketing strategy.


DISTRIBUTION STRATEGY:


In order to develop the internationalization of our wineries’ brands and increase worldwide distribution, GVV Terroirs’ strategy is to partner with importers/distributors that believe in Terroir and with whom we can have a direct communication with their owners.

Main characteristics that our importers should have:

  1. Interested in representing all our portfolio of wineries
  2. Ultra Premium brand building experience
  3. Strong on-premise focus
  4. Well developed network of !ne restaurants and prestigious wine stores
  5. Well trained sales team on ultra premium and luxury wines
  6. Highly developed communication with the local wine press and key journalist
  7. Climate controlled warehouse
  8. Willing to allow GVV Terroirs to participate in the marketing and distribution decisions
  9. Financially stable


COMMERCIAL STRATEGY:


  • To develop Ultra Premium & Luxury brands to get more awareness and to reinforce our wineries’ image:
  • Strong Management and relationship with key international press: R. Parker (USA), Wine Spectator (USA), Tanzer (USA), Jancis Robinson (UK), Tim Atkin (UK), Gismondi (Canada) and other important journalist in Chile, UK, Brazil, Europe, Japan and other countries.
  • Press strategy regarding to wines/ratings: Select wines/vintages to be rated by key international journalists and magazines. To participate in selected international contests such as: Decanter World Wine Awards, International Wine Challenge, Chile Wine Awards and other prestigious contest.
  • Market work/visits: Focus on getting attention from our importers to strengthen relationship with top management as well as to support our business in each country: Meetings with managers, sales team training programs and visits to key accounts to host consumer-oriented tastings.
  • To develop specialized premium events in each country: Wine lunches and dinners with the trade, meeting with the local press/journalists, tastings with sommeliers and special online seminars.
  • To participate in key international fairs: WoC Grand Tasting in NY and Shanghai, London Wine Fair, ProWein, Vinexpo Hong Kong and some local fairs in each country.
  • To host visits from key journalists or key trade executives from different countries.
  • Highly allocated wine samples will be given to importers/distributors upon the presentation of an 18-month Marketing Plan; which will be developed together with GVV Terroirs.