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Our Strategy


Our main goal is to position our wineries as the topmost luxury wineries from Chile, Argentina and Brazil, based on the communication of the following values / image:


  • Most exclusive and distinct Terroirs from Chile
  • High detailed work in the vineyards and in all winemaking processes
  • High quality control, excellent raw materials / packaging
  • Outstanding customer service / Efficient logistics
  • Limited Production / High margins / Exclusivity
  • Excellent ratings / Rational Quality Endorsement
  • International Brand / Select Distribution





We choose brands that complement each other by never cannibalizing one other, and study the characteritics of each winery to determine a pertinent marketing strategy.

The current price positioning of the brands reinforces our wineries’ brand image of High Quality, Limited Production and Exclusive Wines, leading the Chilean & Argentina ultra premium category in price and ratings.

Brand portfolio:

  • Gandolini: To lead Chile’s ultra premium Cabernet Sauvignon category. To become an international benchmark brand.
  • Ventolera: To lead Chile’s Pinot Noir / Sauvignon Blanc in the cool climate ultra premium category.
  • von Siebenthal: To continue being the chilean reference and leader of Carmenere and red Bordeaux ultra premium category.
  • Andes Plateau: To be a pionner and leader of Chile's high end red blend from high-altitude Andes mountains vineyards.
  • Cruzat: Being the reference in Argentinian high-quality sparkling wines from the traditionnal method of vinification.
  • LTU:To be a reference in Uco Valley, Mendoza, Malbecs of family wineries with limited production.
  • Noi: To be a reference in Malbecs from North Argentina, Salta province, Calchaquiés valley, from the Andes high altitude (2000m) vineyards.



In order to develop the internationalization of our wineries’ brands and increase worldwide distribution, GVV Terroirs’ strategy is to partner with importers/distributors that believe in Terroir and with whom we can have a direct communication with their owners.

Main characteristics that our importers should have:

  1. Interested in representing all our portfolio of wineries
  2. Ultra Premium brand building experience
  3. Strong on-premise focus
  4. Well developed network of !ne restaurants and prestigious wine stores
  5. Well trained sales team on ultra premium and luxury wines
  6. Highly developed communication with the local wine press and key journalist
  7. Climate controlled warehouse
  8. Willing to allow GVV Terroirs to participate in the marketing and distribution decisions
  9. Financially stable